DIGITAL PUBLIC HEALTH
GLOBAL HANDWASHING DAY 2012: A QUALITATIVE CONTENT ANALYSIS OF CHINESE SOCIAL MEDIA REACTION TO A HEALTH PROMOTION EVENT
Global Handwashing Day (GHD) is a handwashing promotion campaign organized by the Global PublicPrivate Partnership of Handwashing with Soap. In China, it has been promoted by the Chinese public health authorities, international organizations and multinational corporations through various channels including social media such as Sina Weibo, the leading Chinese microblogging site similar to Twitter. The objective of this study is to qualitatively assess Chinese social media users’ reactions to a health promotion campaign using Global Handwashing Day (GHD) 2012 as an example
Dr. U is one of many applications being developed by our group for the health/medicine industry. Specifically, Dr. U is an interactive educational game to raise your awareness of health and hygiene.
In China, Weibo is an extremely popular microblogging site that is equivalent to Twitter. Capitalizing on the wealth of public opinion data contained in posts on Weibo, this study used Weibo as a measure of the Chinese people’s reactions to two different outbreaks: the 2012 Middle East Respiratory Syndrome Coronavirus (MERS-CoV) outbreak, and the 2013 outbreak of human infection of avian influenza A(H7N9)